Nigel Clark
Author
Publisher
KoganPage
Pub. Date
2015
Language
English
Description
Marketing in professional services and consulting businesses such as law, accountancy, property, management consultancy, project management, engineering and technical services has progressed significantly in recent years and plays a major role in attracting and retaining clients, building a successful brand and increasing a company's revenue and profit. This handbook covers key issues in business development, operations and delivery.