Social media success for every brand : the five storybrand pillars that turn posts into profits
(eBook)

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Published
[Nashville, TN] : HarperCollins Leadership, 2019.
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Format
eBook
Language
English
ISBN
9781400214976, 1400214971

Notes

General Note
Downloadable eBook.
General Note
Non fiction.
Description
Most business owners are blindly guessing at their social media strategy, and it?s costing them time and money. Based on Donald Miller?s bestselling bookBuilding a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brandteaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: -STORY -HOW -AUDIENCE -REACH -EXCELLENCE Social Media Success for Every Branddoes not require the reader to be familiar withBuilding a StoryBrandbut provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire?s SHARE model will help boost customer engagement and grow the organization?s brand awareness and revenues.
Target Audience
Adult.
System Details
Mode of access: World Wide Web.

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