Professional services marketing handbook: how to build relationships, grow your firm and become a client champion
(Adult Book)
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Published
London KoganPage, 2015.
Physical Desc
296 pages 24 cm
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Description
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Published
London KoganPage, 2015.
Format
Adult Book
Language
English
Notes
Description
Marketing in professional services and consulting businesses such as law, accountancy, property, management consultancy, project management, engineering and technical services has progressed significantly in recent years and plays a major role in attracting and retaining clients, building a successful brand and increasing a company's revenue and profit. This handbook covers key issues in business development, operations and delivery.
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Location | Call Number | Status |
---|---|---|
Business Intellectual Property Centre - Business & IP Centre | 658.8 | In Transit |
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