Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today?s fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially...

This guide shows you how to do so, how to decide what kind of business it will be and how to choose between starting, buying and franchising a business.

?Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.? Arianna Huffington The world of startups is more competitive than ever: what will make yours stand out from the crowd? Shortcut Your Startup has the answers you need. Star entrepreneurs Courtney and Carter Reum have invested in such global successes as Lyft, Pinterest and SpaceX, as well as launching a multimillion-dollar business of...

Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed and facing financial oblivion. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture...